Soohyang is a name that has become synonymous with good fragrances, and it has set the bar high in its quality. With its Insta-worthy millennial-pink branding, packaging, excellent smelling products, Soohyang has become one of the best home fragrance brands. The name literally translates to “excellent fragrance.” Kim Soohyang established it in the year 2013, and now it has expanded all over the world. She believes that a sense of smell can also give pleasure and add bliss to life. All the products are simple but stylish and always leave a memorable impression.
According to Soohyang, “A fragrance reflects characteristics of the space, as well as emotions and the people’s inner world within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.”
This South Korea-based fragrance house has a wide range of home products, including scented candles, diffuser sets, car vent air fresheners, home sprays, wax tablets, paper air fresheners, and some other small accessories like a scented matchbox, badge collection. All the products are made in Korea from natural ingredients.
With a vast collection of 33 types of fragrances, they ensure that each customer will find something they like. All these scents are simple and individual, ranging from floral scents (signature “Itaewon565”, “Apricot Blossom”) to refreshing scents (“The Raindrops”) and the classics (“Hinoki”). And you can get each fragrance in a different category of products so you can experience them in a way you like.
It the Sooyang signature product that is famous all over the world. They are made from non-toxic, biodegradable vegetable wax, which burns evenly with no ash or smoke.
This is a long-term scenting product that can make a room full of fragrance for several months. Visually it is very appealing with its signature brown bottle and simple but classy design.
These are perfect for odorous places like the kitchen and bathrooms. This can also be used as air spray in any other room or use it on fabric. It comes in sleek pink and black bottles with an option of 16 fragrances to choose from.
These small tablets are suitable for small spaces like wardrobes or drawers, and it diffuses fragrance over 3 months. They are specially created by hand-pouring soy-wax in a unique hexagonal shape with the Soohyang signature slogan embossed on it.
Car Vent Air Freshener
With fragrant homes, you would want your cars to smell great too. It fixes over the vent and diffuses concentrated perfumed beads in the car to keep it fresh and fragrant.
There are quirky products as well in the range, such as Candle Lid (for Soohyang Candles), Matchbox (for lighting up the candles), and Candle Pin Badges (to attach onto bags and clothes).
With all these wonderful products and a wide range of fragrances, Soohyang is becoming a very customer-loved brand in the category of home fragrances worldwide.
Soohyang Iconic Collection
Soohyang Disney Princess Collection
Soohyang’s Disney Princess collections feature the character graphics of Ariel, Mulan, Belle, Rapunzel, and Jasmine on the brand’s signature products to bring the loveliness of the princesses to life.
Soohyang x To All The Boys: P.S. I Still Love You
Soohyang brings a collection inspired by the famous Netflix drama, To All The Boys: PS I Still Love You.
Soohyang x Crash Landing On You – LEELEE Collection
LEELEEE Official Collaboration Collection, from the tvN Drama “Crash Landing on You” with special Seri’s scent candle inspired by destiny and Junghyuk’s scent inspired by love.
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