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Brand Focus: KRAVEBEAUTY – The K-Beauty Brand That Ditches the Hype

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KraveBeauty promotes healthy skin with a ‘less is more’ philosophy. Discover why this Korean beauty brand is a favorite among skincare lovers!

KRAVEBEAUTY is a Korean skincare brand that aims to cut through all the noise about using a whole lot of new products or some other miracle ingredient. It wants you to focus on what your skin needs instead of adding another product to your probably 17-step long routine.

All you need to know about KRAVEBEAUTY

KraveBeauty was born in 2017 by skincare guru and YouTube OG  Liah Yoo. The brand is all about making skincare simple and easy to understand. These timeless products work well with your skin, and the brand believes in the power of “less is more.”

KRAVEBEAUTY is also big on sustainability, so they don’t make a lot of different products and don’t really follow trends for product development. Their mission is to take care of people and the planet, not just make money. The brand’s approach is more towards creating skincare with mindfulness and intention.

The Korean beauty brand is PETA-approved, which means no animals are hurt in the testing. All the products are vegan and don’t contain any animal-based ingredients. They also use eco-friendly packaging to help reduce the environmental impact.

Most popular products by K-skincare brand KRAVEBEAUTY

KRAVEBEAUTY has primarily two product range series, Core and Supplement, to make your skincare routine easier to understand. The Core products are your daily essentials, the tools you need to keep your skin healthy and strong. The Supplement products are your quick fixes, the reinforcements you use to tackle specific skin issues.

KraveBeauty Oat So Simple Water Cream

Say goodbye to dry, itchy skin! Oat So Simple Water Cream is a lightweight moisturizer packed with soothing Oat Extract and only has 9 simple ingredients. It’s gentle enough for sensitive skin and hydrating enough to keep your skin looking healthy and vibrant. Plus, it’s easy to use and won’t clog your pores.

KraveBeauty Kale-Lalu-yAHA

Kale-Lalu-yAHA is a gentle yet effective exfoliator that smooths out your skin’s texture and fades discoloration for a healthier, more radiant skin. It’s powered by 5.25% Glycolic Acid, which gently nudges your skin’s natural renewal process without damaging your barrier or microbiome like other exfoliators. Kale-Lalu-yAHA gently exfoliates dead skin cells, enhancing hydration and fading hyperpigmentation. It is suitable for all skin types, especially dull and sensitive skin.

KraveBeauty Great Barrier Relief

Great Barrier Relief Serum is a nourishing serum that calms sensitive skin by hydrating, soothing irritation, and strengthening the skin barrier. It is beneficial for all skin types, especially sensitive and eczema-prone skin. This product is special because it gently moisturizes and soothes sensitive skin without leaving a greasy residue. It also helps repair and strengthen your skin’s barrier. It contains Tamanu Oil along with Rosehip Oil and Safflower which work together to calm redness and nourish dry skin. The serum is essentially a blend of nourishing oils and rebalancing actives.

Our editors independently select all products featured on KoreaProductPost. However, we may earn an affiliate commission when you buy something through our retail links. And as Amazon Associate we earn from qualifying purchases.

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About Anyaa M

Anyaa is a versatile writer passionate about capturing the diverse facets of Korean lifestyle, beauty, fashion, tech, and everything in between. As a wordsmith, she possesses the unique ability to delve into the intricacies of the Korean lifestyle, sharing valuable insights and personal experiences that resonate with readers. Whether it's exploring the vibrant streets of Seoul, uncovering the latest beauty trends, curating fashion inspiration, or delving into the world of cutting-edge technology, readers are always captivated and informed.

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