Fashion & Accessories

EyeCandy Rainbow Brush: South Korea Made Detangling Fun!

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If you see this hair brush, it almost feels like a joke! But, it is one of the most popular hair product coming straight to you from the streets of Seoul.

About JWorks EXT – Company Behind EyeCandy Rainbow Brush

Since the launch of the EyeCandy Rainbow Brush, the parent company in 2014, JWorks EXT, has rapidly expanded its footprint. The brush is available in multiple Southeast Asian countries, including Japan, Taiwan, Indonesia, and Thailand. The company is planning to expand its reach into major beauty channels by exporting into countries such as Vietnam, Malaysia, and others.

What makes EyeCandy Rainbow Brush so special?

While you may think it’s just another hair brush from the land of all things beauty and cosmetics, you would be absolutely missing out on so many things.

EyeCandy Rainbow Brush has patented S-curl brush bristles. What that means is they help in gently detangling the hair without any pain. It also helps in maintaining good hair condition. The bristles glide along the flow of the hair, thereby reducing friction. Reduced motion and friction results in smooth and shiny hair.

Another unique feature of these Korean hair brushes is they can help give some natural volume to the hair. How they do it is through the air pockets which form while repeatedly brushing the hair with an S-curl brush. The tips of the bristles have a scalp-protecting ball covering. It not only protects the scalp from scratches, but it is also soothing and offers gentle stimulation.

Along with all the functional benefits, the EyeCandy brush is also a design masterpiece. It is a fashion accessory with rainbow colored bristles and attached mirror! It can even stand on its own on a flat surface – giving you the perfect mirror for your on-the-go touch ups.

The EyeCandy Brush is 100% Made in Korea, and that too handcrafted, except the injection moulding part. Each bristle is attached by hand one at a time.

Amazing variety!

It started off as a hair brush for the fashion savvy, now they even have a range for their fur babies.

Rainbow S-tree Brush – It has wavy bristles that can detangle wet or dry hair without pulling. This brush can also help in spreading hair products evenly throughout your hair.

Rainbow Jelly Pop Brush – It adds a fun twist to brushing your hair! It has a long-lasting cherry scent that makes combing your hair a pleasant experience.

Rainbow Volume S Brush for PET – The “S-curl” bristles glide through your pet’s fur, removing tangles and loose hair without hurting their topcoat. The brush also helps pick up dirt and debris.

Rainbow Kids Brush – This mini brush makes it easy for even preschoolers to learn how to brush their hair by themselves.

Where can you buy Eyecandy Rainbow Brush?

EyeCandy Rainbow Brushes are available across multiple online channels, including exclusive beauty platforms and major e-commerce players like Amazon.

Check out the brush of Amazon here!

eyecandy rainbow brush

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About Anyaa M

Anyaa is a versatile writer passionate about capturing the diverse facets of Korean lifestyle, beauty, fashion, tech, and everything in between. As a wordsmith, she possesses the unique ability to delve into the intricacies of the Korean lifestyle, sharing valuable insights and personal experiences that resonate with readers. Whether it's exploring the vibrant streets of Seoul, uncovering the latest beauty trends, curating fashion inspiration, or delving into the world of cutting-edge technology, readers are always captivated and informed.

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