G-Dragon has introduced a new product under his brand PEACEMINUSONE—a wine-based lemon highball. The PEACEMINUSONE Highball is the first alcoholic drink of the G-Dragon label. It also marks an expansion of the brand from fashion and art into lifestyle and consumer goods. So, what is this PEACEMINUSONE Highball by G-Dragon, why is it more than just a drink, and most importantly, where to buy this amazing product? Join us in a complete discussion below.
PEACEMINUSONE Highball: Alcoholic Drink by G-Dragon – What Is It?
The PEACEMINUSONE Highball is a ready-to-drink canned cocktail with a 4.5% alcohol content. It contains wine base and lemon flavor. And it’s also designed to appeal to a wide range of consumers who enjoy light, citrus-style beverages.
The drink includes a visual detail unique to G-Dragon’s personal brand—a lemon slice shaped like a daisy. This detail references the daisy logo that often appears in PEACEMINUSONE designs. The product was created in collaboration with BRUGURU, a Korean company known for its expertise in lemon-based highball beverages.
With its unique appeal to profound wine lovers, this drink offers a refreshing and stylish alternative with a smooth, balanced taste. Its visual and flavor details make PEACEMINUSONE Highball more than just your ordinary drink. Just one look and one sip, you’ll realize that it’s a statement piece in a can.
Designed by G-Dragon Himself
The PEACEMINUSONE Highball comes in a sleek black can wrapped in a repeating PEACEMINUSONE logo pattern. Now, what makes PEACEMINUSONE Highball special is the fact that G-Dragon personally led the design process himself. He made sure that the product reflected the same aesthetic and detail that fans have come to expect from his clothing line and music visuals.
This attention to detail means the product doesn’t just taste great—it actually looks and feels collectible. The minimalist black packaging with bold graphics reflects the premium branding of PEACEMINUSONE while remaining accessible to a general audience.
A Limited Release You Won’t Want to Miss
Along with its sleek design, what makes the PEACEMINUSONE Highball drink more irresistible is that the product is never for mass-market release. At least, not for now.
The initial production of the G-Dragon PEACEMINUSONE drink is limited to 880,000 cans, a number that references G-Dragon’s birth year (1988) and his favorite number, 8.
This limited quantity not only adds to the drink’s exclusivity but also makes it a must-have for collectors and fans of G-Dragon or PEACEMINUSONE.
Because once sold out, the drink is unlikely to return in its current form, making this a rare opportunity.
PEACEMINUSONE Highball Drink: Part of the Expanding Universe by G-Dragon
The release of the highball follows other recent creative projects by G-Dragon that involve space, AI, and multimedia storytelling. These include the “Home Sweet Home” music video, produced in collaboration with Microsoft and using Azure OpenAI Sora technology, as well as a NASA SETI project that transmitted sound into space.
To promote the drink, the brand also shared a cosmic-themed visual campaign on social media. And this is an amazing extension of their ongoing narrative of a fictional universe returning to Earth.
According to Galaxy Corporation, which helped plan and produce the campaign, the drink is part of a broader content and design ecosystem that reflects G-Dragon’s long-term artistic direction.
How It Compares to Other Celebrity Drinks
G-Dragon is one of several Korean celebrities who have recently entered the alcoholic beverage space. Others include Jay Park, who launched Won Soju, and Sung Si-kyung, who has his own line of wine products.
However, the G-Dragon PEACEMINUSONE drink sets itself apart through its integration with a pre-existing brand that includes fashion, music, and design.
Rather than starting a separate beverage label, G-Dragon actually integrates the drink directly into the PEACEMINUSONE brand. And he keeps the brand’s aesthetic, storytelling, and cultural influence consistent across fashion, music, and now, lifestyle products.
This makes the PEACEMINUSONE Highball not just a drink, but an extension of a creative platform.
PEACEMINUSONE Drink: Where to Buy
Unfortunately, as of today, the PEACEMINUSONE Highball is only available exclusively through CU convenience stores across South Korea. The product launched on April 30, and with only 880,000 cans produced, availability may vary by location.
At this time, there is no official announcement regarding international distribution. However, based on previous PEACEMINUSONE releases, select retailers and secondary platforms may offer limited stock for global fans. If you’re in Korea, go ahead and visit a CU store!
G-Dragon PEACEMINUSONE Highball: MORE Than a Mere Ordinary Drink
The launch of the PEACEMINUSONE Highball shows how Korean celebrity brands are continuing to expand into diverse product categories. For G-Dragon, this move reflects a strategy of creating a consistent and recognizable brand identity that crosses industries.
Rather than relying on collaborations with third-party companies, they use PEACEMINUSONE brand as a platform to introduce products that connect to G-Dragon’s personal taste, design preferences, and creative projects. This makes the highball more than just a drink—it becomes a reflection of his broader artistic direction.
Buy Your PEACEMINUSONE Highball Drink Today!
Finally, if you’re curious about how design, branding, and taste come together in one product, then you must definitely try G-Dragon PEACEMINUSONE Highball! With only 880,000 cans available, this limited-edition release combines collectible design with refreshing flavor, all in a product crafted by one of Korea’s most iconic artists.
Available now in limited quantities at CU convenience stores, this is your chance to experience PEACEMINUSONE in a new and accessible format. Don’t wait—grab your can today before it sells out!
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