What if your usual coffee stop just got a serious upgrade? That’s exactly what happened when The Venti named G-Dragon as their new brand model. With his global influence and standout visuals, The Venti x G-Dragon campaign is turning heads and changing how people view Korean K-coffee culture.
So, are you ready to join the buzz? This collaboration is already making waves—and it might just reshape the way you see your next iced Americano.
The Venti x G-Dragon: A Coffee Brand You Know, With a Face You Can’t Ignore
If you’ve walked by a The Venti store in Korea, chances are you’ve picked up one of their oversized iced Americanos or budget-friendly drinks. But now, things feel a little different. And that shift has a name: G-Dragon.
On May 9, 2025, The Venti announced G-Dragon as their newest brand ambassador. If you’ve followed his career, this probably caught your attention. And even if you’re not a fan, you may be wondering—what does a coffee chain known for affordable drinks have in common with one of K-pop’s most fashion-forward artists?
Turns out, quite a lot.
Why The Venti Signing G-Dragon Marks More Than a Brand Deal for K-Coffee
When you hear “celebrity endorsement,” it’s easy to tune out. But this one’s more layered. G-Dragon isn’t just bringing name recognition—he’s helping The Venti reshape how you, and the rest of the world, see K-coffee.
Maybe you’ve already seen the teaser—G-Dragon in platinum-lavender hair, a sleek, modern visual shared across The Venti’s Instagram and YouTube. It’s the kind of styling that feels more like a fashion campaign than a drink ad. That’s intentional.
If you’ve ever thought of The Venti as just a value café, this campaign is meant to change that. Without raising prices, they’re giving their brand a visual upgrade—and it starts with who they’re asking you to associate it with.
G-Dragon for The Venti – Why?
You might be wondering why The Venti chose him now. There are a few reasons that make this move more strategic than you think:
If you’re familiar with his fashion and beverage label PEACEMINUSONE or his sold-out Nike collabs, you know he knows how to make a product feel exclusive. Even if it’s a coffee.
He topped Korea’s brand reputation rankings for male idols in April 2025—with over 93% positive sentiment. In other words, people in South Korea are still paying attention.
And if you’re outside Korea, you’ve likely seen his name tied to Chanel or international events in Paris and Tokyo. That reach is valuable, especially as The Venti recently expanded to Canada and is testing global waters.
So, with this appointment, The Venti is basically telling you: we’re not just here for discounts. We’re here to stand out.
Global Reactions & Why It Matters
Depending on where you hang out online, reactions have probably popped up on your feed. On Pann and theqoo, the opinions were mixed—some praising the visuals (“The brand suddenly looks luxurious”), others missing previous ambassadors like Dex, who felt more relatable.
If you’ve followed The Venti because it felt local and low-key, this might feel like a big leap. But it’s also a chance to see the brand evolve, especially if you’re the kind of person who follows K-culture beyond coffee.
Social buzz suggests the campaign is working. Even those who don’t drink coffee are talking about The Venti now. And if you’re already seeing it on your timeline, you’re not alone.
G-Dragon for Global K-Coffee Culture
If you’re in Canada, you might’ve noticed the new stores in Richmond or Coquitlam. That’s not a coincidence. The G-Dragon campaign launched shortly after those openings. It’s part of a bigger picture—one that’s not just about Korea, but also about how Korean cafés compete globally.
If you’re someone who already seeks out Korean beauty, food, or fashion, this campaign meets you where you are. It’s familiar, but now it’s styled to fit into your lifestyle more intentionally.
The Venti, G-Dragon, and Global K-Coffee – What’s on Store?
Right now, it’s just the beginning. There haven’t been official announcements about G-Dragon-themed drinks or merchandise, only hints and signs of the actual dragon fruit flavor beverages.
However, if The Venti follows the same playbook they used with previous campaigns—like Yerin’s summer menus—you might be seeing some special launches soon.
And if you’re someone who collects or shares K-pop collab products, this could be your next stop. New drinks, limited cups, and even store displays might be worth checking out.
Is It Still “Your” Venti…?
Yes, the drinks are still affordable. Yes, the menu still has your go-to order. But now, the branding is leaning into a new kind of energy—one that feels more expressive, bolder, and yes, a little more stylish.
If you’ve ever wanted to see a Korean coffee chain grow beyond the local scene and still keep its roots, this moment might feel familiar. G-Dragon’s not changing what you drink—but he might be changing how you drink your favorite Korean coffee chain.
And if that makes you want to stop by and take another look at the menu, you’re not alone.
If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.
Join us on an exciting journey to explore the vibrant world of Korean lifestyle – from the latest beauty tips to the hottest tech and so much more on Facebook, Twitter, LinkedIn, and Flipboard.
