South Korea’s cosmetic giant Amorepacific has launched its beauty and fashion collaboration with Off-White, a premium Italian fashion brand. The collaboration includes makeup and skincare products along with a board game that celebrates South Korea.
This collection marks Off-White’s entry into skin care and beauty market. It is the first time that Off-White has ventured into making a beauty brand product with a K-beauty brand. A partnership with Amorepacific will certainly open many doors for the brand especially in Korea and China.
Amorepacific x Off-White – Protection Box
This limited edition collaboration from Amorepacific and Off-White is named ‘Protection Box’ that specifically targets the skin concerns we all are facing because of the pandemic.
It contains limited edition beauty and fashion products like the Off-White cotton pads, UV protecting tone up cushion, soothing and hydrating sheet mask, and even a moisturizing lip balm.
Both the companies contribute to the Protection Box that holds the value of ‘protection’ at the highest as it has become a necessity. It has a sheet mask, tone-up cushion, and lip balm from Amorepacific. Off-White adds on a fashion mask, mask strap, and the protective case to the collaboration.
Each beauty product comes with Virgil Abloh’s signature branding emblazoned on it. They all have Abloh’s the arrow logo and labels in double-quotes. All the pieces come in an Off-White branded case that you can use as an everyday clutch-sized purse.
This kit comes with a strap for the box so that you can even wear it as a bag. And even the strap is special as it is a Virgil Abloh creation, the designer, entrepreneur, and founder of Off-White.
Amorepacific x Off-White PLAY KIT
It is the adaptation of a traditional board game from South Korea named yunnori.
In the light of the upcoming Lunar New Year’s Day, this is a complimentary gift for anyone who purchases the Protection Box.
Where Can You Get It?
The collection was launched on February 1 and will be available in limited quantities in Korea via the Amorepacific online mall (AP Mall).
It will also be available on the Naver Shopping website from February 8.
And if you are planning to be in Korea soon, then you can check out Amorepacific’s stores in Yongsan, Seongsu, and Gwanggyo from February 10 for this exclusive collection.
The limited-edition Amorepacific x Off-White Protection Box will be available later in March in China and Japan.
Check out other interesting articles from KoreaProductPost: