Grammy-nominated BTS is now the new face of Coway, the Korean home appliance brand, in their latest campaign!
Coway, the Korean home appliance brand, is now working with Big Hit Entertainment’s Grammy-nominated BTS as a brand ambassador! This will expand the brand’s global impact as “The Best Life Solution Company.”
The Head of Marketing at Coway, Mani Shim, said, “2021 is a crucial year for Coway to expand our brand presence as the global leader of the environmental home appliance industry. We’re delighted to appoint BTS as our global ambassador. We’re ready to strengthen our global presence through exciting digital marketing projects that’ll reach a larger consumer base.”
BTS Campaign for Coway
Coway’s campaign with BTS aims to surpass the brand’s current global recognition and expand its international presence. With the help of BTS’s stardom, the brand wants to reach new customers and increase brand awareness amongst audiences worldwide.
In its campaign for Coway, BTS will represent the corporate image and its popular products like air purifiers, water purifiers, and even mattresses.
Jungkook, V, Jimin, Suga, Jin, RM and J-Hope from BTS are all looking dapper in the Coway campaign. In the ad, you can see them being amazed by the Coway products.
The latest ad for Icon Water Purifier is much loved by ARMY as it features V and Jimin. They give off major best friend vibes while showcasing a product with quick and easy filter change and a smart artificial intelligence system for user convenience.
Coway is the latest addition to the long line of endorsement by BTS including Samsung, Hyundai Motors, and so much more!
About Coway Co., Ltd.
Coway was established in Korea in 1989, and since then, it has become a leader in the environmental home appliances industry, providing solutions to make people’s lives healthy and comfortable. The innovative home appliances are designed after intensive research, engineering, and development to meet all customers’ needs. With its dedication to creating award-winning products, Coway is continuously diversifying product lines and expanding its business overseas in the USA, Thailand, Malaysia, and China.
Read more about BTS and their collaborations on KoreaProductPost: