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Korea Grand Sale 2021 – A Grand Shopping, Culture & Tourism Festival

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korea grand sale

Korea Grand Sale 2021 brings to you everything about Korean culture and tourism where you can experience South Korea. The online shopping promotion offers special discounts and benefits in the range of beauty, fashion, and other Korean products.

The event will start from January 14, 2021 and run through for 46 days, i.e., February 28, 2021.

Global companies like KOTRA, card companies, duty-free shops, airlines, and Korea Tourism Organization (KTO), are all promoting the Korea Grand Sale online.

The Story of Korea Grand Sale

Korea Grand Sale event has been around for 10 years since 2011. It was established to overcome the off-season tourism in winter. This event aims to bring foreign visitors to the country and promote shopping in off-season. Overall, the grand event provides discounts and offers in various fields such as accommodation, aviation, culture, beauty, food and beverage, entertainment, as well as shopping!

Korea Grand Sale 2021

After the year gone by, South Korea is promoting itself as a as a shopping and tourism destination in the light of COVID-19. The event will also be officially conducted online to where people can experience and consume attractive tourist contents of Korea virtually through the Korea’s cultural tourism online experience program. The online event also focusses on special online shopping exhibitions for items that are more popular among foreigners and offer deals on them.

On the first day of the Korea Grand Sale 2021, Eric Nam, the Korean Wave star will act as a guide and introduce the story of the event in a video. During the event, the theme video of Eric Nam will be live on YouTube and tvN Asia. It will feature all the promotions of the Korea Grand Sale such as K-beauty, K-fashion, K-food, K-pop, and K-heritage.

You can enjoy the 2021 Korea Grand Sale Opening Ceremony with OH MY GIRL’s special online K-POP concert! It will be on January 14, 2021 at 15:00 (KST).

To check out the video, you can visit the Visit Korea Committee’s YouTube page.

Online Shopping Promotion

During the Korea Grand Sale, people from all over the world can participate in the event and conveniently purchase attractive products from Korea! There are several K-beauty, K-food, and K-pop products that will be available at a discounted price.

It also promotes joint promotions with global shopping platforms like G-Market and 11th Street that make the online shopping more convenient. People who make purchases in the event, they can enter a giveaway for future visit to South Korea.

Korean Tourism Product Purchase Promotion

It also promotes South Korea tourism by offering discounts on pre-purchases of tourism products. This way, people can book or purchase in advance and enjoy their travels after the COVID-19.

SNS Participating Event – My Korea

The campaign #ShareYourKorea by SNS for visitors will run for 46 days. Travelers from all over the world can upload the memories of their pre-Corona trips to Korea on social media. The theme is “My Korea, My K Contents” for the event and it will work on reminding people about their Korea trips and what they can look forward to in future.

Along with all this, foreign influencers in Korea can take part in the unique content created for them jointly with the Overseas Cultural Promotion Agency. They will promote the charm of South Korea to overseas by sharing their experiences of the events.

Small business owners and participating companies will also be provided global digital marketing training with Google Korea. It will help support the competency strengthening.

Important Info about Korea Grand Sale


Event Period: January 14, 2021 to February 28, 2021

Host: Ministry of Culture, Sports and Tourism & Visit Korea Committee

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