Anyaa M

Published July 20, 2025 Updated July 20, 20250 by Anyaa M

Discover Korea’s Next Big Thing: K-Style Expo Q3 2025 Investor & Startup Pitch Event

Korea’s creative economy is in full bloom, with K-Beauty, K-Entertainment, K-Content, and K-Gaming setting global trends and sparking investor excite

Published July 17, 2025 Updated July 17, 20250 by Anyaa M

BTS is Back: A Reset Button For K-Pop?

In July 2025, something that once felt distant became reality again: BTS is back. After an 18-month military hiatus, the world's most influential

Published July 9, 2025 Updated July 10, 20250 by Anyaa M

Why India Is the Next Big Market for Korean Brands

As global brands compete for attention in rapidly evolving consumer markets, Korea’s strategic pivot toward India stands out. This growing affinity i

Published July 7, 2025 Updated July 8, 20250 by Anyaa M

Major Squid Game x Gaming Collaborations You Shouldn’t Miss!

Discover the biggest Squid Game collaborations in the gaming world, including Fortnite's latest crossover packed with themed modes, skins, and more.

Published June 26, 2025 Updated July 1, 20250 by Anyaa M

K-Style Expo Q2 2025 Investor Pitch Hub: A Wrap Up

The second-quarter edition of K-Style Expo 2025 convened virtually on June 24, 2025, as a two-hour “pitch hub” linking early-stage Korean ventures wi

Melissa Alfer K-BROWN k-beauty for dark skin

Published June 16, 2025 Updated June 16, 20250 by Anyaa M

[INTERVIEW] Melissa Alfer on Building K-BROWN for the Next Generation

K-Beauty may be everywhere, but Melissa Alfer’s K-BROWN stands out! It is the first Korean-made skincare line engineered from day one for “melan

Published June 11, 2025 Updated June 11, 20250 by Anyaa M

The Green Shift: Korea’s Eco-Policy Mandates a Sustainable K-Beauty Future

From renewable energy clusters to biodegradable packaging, a green revolution is brewing in Korean cosmetics — and it’s reshaping brand strategies, g

Published June 6, 2025 Updated June 6, 20250 by Anyaa M

Decoding Goodai Global’s Strategy: Acquisitions as the Blueprint for K-Beauty Success

Goodai Global is redefining the K-Beauty landscape through a series of strategic acquisitions. See how their recent moves are shaping a new empire!

Published June 5, 2025 Updated June 5, 20250 by Anyaa M

Rolling into the Future: LG and Samsung Compete in the Wheeled TV Arena

LG and Samsung intensify competition in the wheeled TV segment, unveiling new innovations as they race to dominate this emerging market. Flexibili

Published June 4, 2025 Updated June 4, 20250 by Anyaa M

From Seoul to Swoosh: HYEIN SEO x Nike Ava Rover

The HYEIN SEO x Nike Ava Rover is an upcoming collaboration between South Korean designer Hyein Seo and Nike - a high fashion blend with utilitarian

Published May 28, 2025 Updated May 28, 20250 by Anyaa M

ATiiSSU – The Latest Headwear Brand from Gentle Monster Parent Co.

ATiiSSU is a brand by the creator of the famous sunglass label Gentle Monster and Korean fragrance label TAMBURINS, IICOMBINED. And it is here with a

Published May 27, 2025 Updated May 27, 20250 by Anyaa M

Coupang Play to Launch Korea’s First FREE Ad-Supported Streaming Service

In a time where all streaming platforms are shifting towards fee hikes with ads midroll, Coupang Play is here to disrupt the industry with FREE ad-su

Published May 22, 2025 Updated May 21, 20250 by Anyaa M

Kakao Entertainment’s BERRIZ: A Deep Dive into Its New Korean IP Platform for Fans

Kakao Entertainment introduces BERRIZ, its innovative new platform for all Korean IPs. Learn how this venture aims to become a universal fan platform

Published May 21, 2025 Updated May 21, 20250 by Anyaa M

Top K-Beauty Tech Brand Medicube Now at Ulta: APR’s Strategic US Move

K-Beauty powerhouse Medicube, from APR, launches its full range at Ulta Beauty. Experience cutting-edge Korean skincare & beauty tech across the

Published May 20, 2025 Updated May 19, 20250 by Anyaa M

K-Beauty in 2025: Funding Rebounds with $4.9M Early-Stage Startups Surge

K-Beauty startups bounce back in 2025 with $4.9M in new funding, reigniting growth after a sluggish 2024 & highlighting early-stage innovation.

Published May 19, 2025 Updated May 19, 20250 by Anyaa M

The Air Jordan 3 “Seoul 2.0” – A Celebration of South Korea

The Air Jordan 3 Seoul 2.0 is here! Get details on the release date, design inspiration, and where to buy this highly anticipated sneaker celebrating

Published May 14, 2025 Updated May 12, 20250 by Anyaa M

Korean Content Faces New Hurdles Amid U.S. 100% Tariffs Proposal on Foreign Films

U.S. President Donald Trump's tariffs strike again and this time on all foreign-produced movies, striking uncertainty on the future of the Korean con

Published May 12, 2025 Updated May 12, 20250 by Anyaa M

South Korea’s $1 Billion Bet on Korean Animation Industry

South Korea is now aiming to take the Korean animation industry to the next level with a $1 billion (105 billion won) boost and new policies! Sou

Published May 7, 2025 Updated May 6, 20250 by Anyaa M

Squid Game Season 3 Trailer: A Haunting Return to the Deadly Arena

The final chapter of Squid Game is here. Watch the Season 3 trailer as alliances shatter, new games unfold, and the line between survival and sacrifi

Published May 5, 2025 Updated May 5, 20250 by Anyaa M

Korean Indie Beauty Brands Grow as Premium Labels Face Challenges

The K-beauty industry is experiencing a dynamic shift as Korean indie beauty brands gain international traction, while established premium labels fac