Beauty & Skincare

6 Skincare trend predictions for 2020 by Glow Recipe co-founders

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No one in the world of beauty and skincare can predict what trends are next, but co-founders and co-CEOs of Glow Recipe might give you a close idea. Sarah Lee and Christine Chang may not be hundred percent accurate, but they do come close as proven by the smashing success of their line. Their  Glow Recipe line has bridged the gap between Korean brands and US consumers.

Here are the biggest skincare trends of 2020, as predicted by Sarah Lee and Christine Chang, co-founders of Glow Recipe.

First Trend: Next Generation Actives

With incredible innovations in the delivery of active ingredients, there are better delivery systems that help in mitigating the harsh side effects of actives. It also helps in the slow release of an active ingredient that gives you a steady and gentle does. Glow Recipe uses this amazing encapsulation technique in encapsulating retinol hyaluronic acid and other ingredients in the Avocado Melt Retinol Line.

The Avocado Melt Retinol Sleeping Mask from Glow Recipe stars encapsulated actives that keep your skincare working all day and night. Because of the encapsulation, it allows retinol to be used for the delicate eye area. The technique mentioned above for delivery is especially great for those who suffer from milia. You can expect to see a lot more encapsulated products and not just from Glow Recipe but other Korean brands as well. Along with this, you can also expect to see some other gentle delivery methods of actives in this new year.

Highly Concentrated Actives in Products Other Than Serums and Masks

This alternate method of delivery has made it possible for the presence of highly concentrated actives in products other than serums and masks. In 2020, you can expect to see this high concentration in different categories of products that are part of your skincare routine.

Glow Recipe Pineapple-C Bright Serum is a good vitamin C serum that is a staple part of any skincare routine. But, what about vitamin C in your daily moisturizers or creams? We also know that vitamin C can help make your SPF more effective so that it will become an excellent addition to your sunscreen formula. This is a possibility because of the new advancements which have made the actives more stable across the board. Because of this, you can wear products with vitamin C and retinol all day without having to worry about the ingredients being unstable during the day.


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Hi, Glow Gang! We’re always listening to your feedback and use it to make the best possible products for you. As you may know, everyone experiences the scent of vitamin C differently and 22% of our Pineapple-C Bright Serum is made up of real pineapple juice. Some of you loved the scent and others had different reactions. We’ve been working to improve your experience and are happy to announce that we have finally optimized the formula so the scent is lighter and less distinct. Don’t worry—we were able to maintain the same amount of powerful, natural 🍍juice and vitamin C, it still gives you the glass skin of your dreams, and is safe for all skin types (even sensitive). You’ll now be able to find this new formula at your local @sephora US and @sephoracanada stores,, @cultbeauty (who ships worldwide), and @meccamaxima in Australia and New Zealand. Have any questions? Leave a comment and we’ll answer it. Also, thank you so much for your continued feedback, it helps us grow and we always love hearing from you!⁠⠀ We also just wanted to give a shoutout to @kathleenlights. We love how honest she is, and appreciate her naming Pineapple-C Bright Serum her favorite skin-care product of 2019 (and for letting us use this clip for our post!).

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Second Trend: Naturally derived exfoliating acids

Stabilization of natural ingredients has also promoted the use of new natural ingredients, and one such ingredient is naturally derived exfoliating acids. Popular exfoliating agents like AHA and BHA are derived from sources like milk and wheat. Korean beauty companies have started looking at alternative sources that have additional benefits for the skin.

Botanical AHAs can come from hibiscus flower or coconut flower, and they are more gentle and are not as intense. These AHAs show results over time with continued use. These natural exfoliating acids are extra gentle on your skin, and they are an excellent option if you are starting out with exfoliation.

Third Trend: Anti Redness Skincare

When we use gentle skincare products, they might seem ineffective and take longer to deliver the result. Any dramatic and quick changes to the skin can be harmful. For example, a harsh, intense chemical peel might instantly exfoliate the top layer of your skin, but it can also cause redness and irritation. It can also make your skin more susceptible to any damaging irritation. To overcome that, we are expecting to see calming ingredients such as Cica (Centella Asiatica), Matcha, Chamomile, Turmeric, and Konjac in more daily products and not just skin treatments.

Fourth Trend: Minerals are the New Vitamins

Supplements and adaptogens have become a massive part of wellness routines in the past few years, and we all know how beneficial they can be to the skincare and overall health. While the topical effects of some minerals like zinc and sulfur have been well known, in 2020, you can expect to see a lot more minerals in skincare.

One of Glow Recipe’s favorite minerals in skincare is magnesium, which helps to manage stress and calm and rebalance skin. It is an integral part of Banana Soufflé Moisture Cream because it is naturally found in bananas. Another Glow Recipe favorite is Selenium, which is rich in anti-oxidants, and it protects the skin by enhancing other anti-oxidant rich ingredients.

Fifth Trend: Skincare the Goes Beyond Skin

What we are expecting to see in 2020 is skincare that goes beyond the overall complexion. Skincare that is tailored to different parts of your body and their needs. For example, the area around your eyes is different from the skin on your cheeks, and it is different from the rest of your body.

One specific area that we expect to see a lot of innovation is for the lips. Just like the area around the eyes, the lips have the thinnest skin on your body. When you are talking about skincare, it should include proper skin treatment for your lips, such as lip masks, scrubs, and treatments. Products that work beyond just improving the look of the lips and work on healing and nourishing the skin of your lips.

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