Beauty & Personal Care

British M – Cult favourite Korean hair care brand

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British M is a Korean hair care brand created by celebrity hairstylists. Although the name makes you think that it must be a UK-based brand, it is the brainchild of Jung Moungsim, head hairstylist of Jenny House, and her team of head stylists. They are committed to innovative technology, safe ingredients, and functional quality features.

It is a cult favourite and the brand is favoured by tons of luxury and boutique hair salons in Seoul. It has been featured in many Korean beauty magazines. Its professional products are widely popular amongst the hairstylist community.

Brand Philosophy

Just like any other beauty brand, the philosophy is in line with the Korean philosophy of ‘skin first’. They have made products that are made with gentle and safe ingredients so anything you put on your scalp and hair is safe. The brand believes that for healthy hair, you should use low pH shampoos, products with organic ingredients and formulas free of paraben.

British M is dedicated to creating products through serious consideration and research about people’s needs. This will help in bringing out an individual’s individuality. Their brand slogan is ‘Discover Your Inner Style’. Every product is functional, durable, and beautiful.

Organics Annatto Hair Oil

This is infused with organic pumpkin seed and argan oil. It strengthens dry ends and protects your hair from UV damage. The scent is light and sophisticated with cedarwood, musk, and rose ingredients. It is a fast-absorbing oil that leaves your hair soft and silky without feeling heavy and greasy.

Ethic Treatment

This is a hair treatment that uses panthenol, shea butter, and pearl extract to moisturize the scalp. It is a nourishing treatment that includes keratin, argan and sunflower seed oil to strengthen hair follicles and add shine to the strands.

Ethic Shampoo

The British M shampoo uses 10 plant-based ingredients to deeply clean the scalp, deliver intense moisture, and minimize hair loss. The shampoo is enriched with nourishing ingredients and antioxidants to strengthen your hair from root to tip. This makes your hair silky and shiny, and easy to manage.

Organics Sea Salt Spray

Not all salt sprays are created equal and this one uses pure salt from the Andes and deep seawater from Uleung Island in Korea. The salt spray gives you dramatic volume and texture without drying out your hair. It has 70% natural ingredients including organic witch hazel, camellia sinensis leaf water, and green tea extract.

Organics Hydrate Hair Butter

It is a moisturizing hair product applied after shampooing thoroughly. This butter can revive dry and damaged hair strands. It will instantly soften your hair helped by shea butter and argan oil.

About Jinju Jeon

Senior Writer @KoreaProductPost

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