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K-pop idols, G-Dragon and BTS collaborating with sneaker brands like NIKE, PUMA and FILA

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South Korea is one of the biggest hot spots in the fashion industry. And K-pop idols are a contributing factor to the industryโ€™s popularity. There are so many connections between your favourite idols and the sneaker industry. Theyโ€™ve become a major player in the sneaker games and launched some major collaborations within the sneaker industry.

Nike x G-Dragon

Launched on November 23rd, 2019, the G-Dragonโ€™s Nike Air Force 1 โ€œPara-Noiseโ€ sneakers were sold out within hours.


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โœ”๏ธ ์ง€๋“œ๋ž˜๊ณค์˜ ๋‚˜์ดํ‚ค ์—์–ด ํฌ์Šค 1 ํŒŒ๋ผ-๋…ธ์ด์ฆˆ(AF1 PARA-NOISE)! ํ˜‘์—… ์ปฌ๋ ‰์…˜์˜ ๊ณต์‹ ๋Ÿฐ์นญ ํ–‰์‚ฌ์— <์—˜๋ฅด>๊ฐ€ ๋‹ค๋…€์™”์Šต๋‹ˆ๋‹ค. ์ง€๋“œ๋ž˜๊ณค์˜ ์ œ๋Œ€ ์ดํ›„ ์ฒซ ํ™œ๋™! ๊ธฐ๋Œ€๋งŒํผ ๊ฑฐ๋Œ€ํ•˜๊ณ  ํ™˜์ƒ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๐Ÿ“์„œ์šธ ์˜ฌ๋ฆผํ”ฝ๊ณต์›์„ ์žฅ์†Œ๋กœ ์ •ํ•œ ์ด์œ ๋„ ํŠน๋ณ„ํ•ฉ๋‹ˆ๋‹ค. 88์˜ฌ๋ฆผํ”ฝ์„ ๊ธฐ๋…ํ•˜๋Š” ์˜ฌ๋ฆผํ”ฝ ๊ณต์›, 88๋…„ 8์›” 18์ผ ํƒœ์–ด๋‚œ ๊ทธ์™€ ํ‰ํ™”๋ฅผ ์ƒ์ง•ํ•˜๋Š” ๊ทธ์˜ ๋ธŒ๋žœ๋“œ ํ”ผ์Šค๋งˆ์ด๋„ˆ์Šค์› ๋“ฑ ์ˆซ์ž 8์„ ์• ์ •ํ•˜๋Š” ๋งˆ์Œ์ด ๋‹ด๊ฒจ์žˆ์ฃ . ๐Ÿ’ก์ƒˆ๋ฒฝ๋ถ€ํ„ฐ ํ–‰์‚ฌ์žฅ์— ๋“ค๋ ค ๊ณณ๊ณณ์„ ์„ธ์‹ฌํ•˜๊ฒŒ ์ ๊ฒ€ํ–ˆ๋‹ค๋Š” ์ง€๋“œ๋ž˜๊ณค. ์ž์‹ ์˜ ์•„์ด๋””์–ด๋กœ ์ฑ„์›Œ์ง„ ๊ณต๊ฐ„์„ ์œ ํ† ํ”ผ์•„๋ผ๊ณ  ์†Œ๊ฐœํ•œ ๊ทธ๋Š” ํ† ํฌ์‡ผ๋ฅผ ํ†ตํ•ด ์ด๋ฒˆ ํ˜‘์—…์— ๋Œ€ํ•œ ์ž์‹ ์˜ ์ƒ๊ฐ๊ณผ ์—ํ”ผ์†Œ๋“œ๋ฅผ ์ „ํ–ˆ์Šต๋‹ˆ๋‹ค. โœ”๏ธ๋์ด์•„๋‹ˆ์ฃ . ๊ทธ์™€ ์นœ๊ตฌ๋“ค์˜ ๋ผ์ด๋ธŒ ํผํ”„๋จผ์Šค๋„ ๋งŒ๋‚˜๋ณด์„ธ์š”!๐Ÿ”ˆ ๐Ÿ“ฑ์ด์žฌํฌ

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This exciting collaboration between Nike and K-pop star G-Dragon has resulted in a sneaker that has a hand-painted black upper. The paint layer wears away to reveal his own artwork inspired by his vision of a world where the lines are blurred between reality and utopia.

G-Dragonโ€™s Peaceminusone daisy logo is appliqued on the shoe tongue. Even the insole features artistic graphics that make it even more interesting. These sneakers represent G-Dragonโ€™s ethos โ€“ being the catalyst that prompts the step that unifies us all!


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“๊ทธ๋ƒฅ ํ•ด.” -1988, ๊ถŒ์ง€์šฉ

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Puma x BTS

South Koreaโ€™s biggest and most popular K-pop band, BTS collaborated with Puma in 2018. They not only became brand ambassadors, but they also designed a version of Pumaโ€™s Basket shoe โ€“ PUMA X BTS Basket Patent Sneakers. It is a bright white shoe with a specially designed sole. The BTSโ€™ floral logo is included on the shoeโ€™s back, inside the shoe, and the shoe tongue. A black stripe runs along on the outside and there is black and gold detailing.


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Turin is another shoe collaboration between the two.

More recently, BTS has partnered up with FILA for an endorsement deal. We can expect that the band might get their own collaborative sneakers and apparel in the future. As of now, they will be a part of the โ€œOne World, One FILAโ€ campaign next year.

About KoreaProductPost Editor

KoreaProductPost is a platform to cover Korean products in the categories ranging from beauty and fashion to home dรฉcor and K-pop merchandise.

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