South Korea is one of the biggest hot spots in the fashion industry. And K-pop idols are a contributing factor to the industryโs popularity. There are so many connections between your favourite idols and the sneaker industry. Theyโve become a major player in the sneaker games and launched some major collaborations within the sneaker industry.
Nike x G-Dragon
Launched on November 23rd, 2019, the G-Dragonโs Nike Air Force 1 โPara-Noiseโ sneakers were sold out within hours.
This exciting collaboration between Nike and K-pop star G-Dragon has resulted in a sneaker that has a hand-painted black upper. The paint layer wears away to reveal his own artwork inspired by his vision of a world where the lines are blurred between reality and utopia.
G-Dragonโs Peaceminusone daisy logo is appliqued on the shoe tongue. Even the insole features artistic graphics that make it even more interesting. These sneakers represent G-Dragonโs ethos โ being the catalyst that prompts the step that unifies us all!
Puma x BTS
South Koreaโs biggest and most popular K-pop band, BTS collaborated with Puma in 2018. They not only became brand ambassadors, but they also designed a version of Pumaโs Basket shoe โ PUMA X BTS Basket Patent Sneakers. It is a bright white shoe with a specially designed sole. The BTSโ floral logo is included on the shoeโs back, inside the shoe, and the shoe tongue. A black stripe runs along on the outside and there is black and gold detailing.
PUMA x BTS
Turin is another shoe collaboration between the two.
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More recently, BTS has partnered up with FILA for an endorsement deal. We can expect that the band might get their own collaborative sneakers and apparel in the future. As of now, they will be a part of the โOne World, One FILAโ campaign next year.
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