Fans of the South Korean boyband, BTS can bring facsimiles of the seven members into their homes with a new line from the American toy-maker, Mattel. This remarkable collaboration was announced in January 2019, launching #BTSdollsofficial. It is one of the more prominent collaborations between a Western giant and a Korean pop band.
— MATTEL (@Mattel) January 7, 2019
Merchandising collaborations are widespread in the K-pop industry. Not only is their music popular, but their partnership with various brands are also fan-favorite. Some of these include Nike x G-Dragon launch of Nike Air Force 1 ‘Para-Noise,’ BTS x Puma launch of Basket Patent Sneakers, and Turin Sneakers. Even Korean fashion brands like ADER Error, Casestudy have collaborated with international brands like Puma and Vans, respectively.
K-pop associated merchandise in the US is even more popular because of the various accolades that have been won by K-pop bands. BTS landed on the top of the Billboard 200 album chart. BLACKPINK also made their mark on Billboard’s charts.
After the BTS toy line collaboration, Janet Hsu, Mattel’s chief franchise management officer and head of the company’s Global Franchise Management division, commented, “BTS is a pop-culture phenomenon that is leading the K-pop movement with a fan following that transcends age, culture, and language.” The global interest of this collection has surpassed the company’s expectations.
BTS Idol Doll
The official BTS x Mattel fashion dolls are recreations of all the seven artists. Each of the figures is wearing designer suits inspired by BTS artists’ iconic outfits from the ‘Idol’ music video. The dolls are 11” tall with rooted hair. They have been sculpted to the likeness of each artist. These are made with 11 points of articulation so that you can move them around and play out the choreography from any of their music videos or replicate your favorite photoshoot! You can get these BTS dolls from the Mattel website also.
BTS Mini Doll
The official BTS x Mattel mini-figures are an adorable recreation of the artists. The outfit each idol is inspired by their iconic looks from the ‘Idol’ music video. The Mini doll is about 3” tall, and it can stand on its display base so that you can show it off properly! You can get your favorite amongst the seven here (Jung Kook, j-hope, Jimin, Jin, RM, V, SUGA) or just get them all!
BTS Prestige Doll
The official BTS x Mattel Prestige Doll is a remarkable authentic recreation of all the members of BTS. The dolls are 11” tall that has 13 working joints for posing fun and exquisite hair. Each member has their unique outfit inspired by their glam rock fashion in the S version concept photos for the Love Yourself: Answer album. You can get your favorite amongst the seven here (Jung Kook, j-hope, Jimin, Jin, RM, V, SUGA)!
— BigHit Entertainment (@BigHitEnt) August 13, 2018
As K-pop continues to soar in the US, the opportunities for more merchandising and bigger stages will continue to grow.
— TATAこ⁷_mattel (@TATAko_mattel) February 24, 2020
— 🌜(=^x^=)༄ ⁷ 🌛 (@Jinmmy_Nyan) February 18, 2020