Fashion & Accessories

Top 5 Most Popular Korean Designer Brands Going Viral in 2024

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Ready to revamp your wardrobe with some trendy Korean flair? In 2024, these top 5 of the best popular Korean designer brands are making waves worldwide. From Kpop idols to social media influencers, everyone’s raving about these fashion-forward labels. Let’s dive into the must-have brands that are taking over the fashion scene!

K-Fashion: A Hidden Gem Behind the Glitz and Glamour of Kpop and Kdrama

What’s the first thing that comes to mind when discussing South Korea? Most people would say K-pop and Korean dramas.

However, did you know that South Korea goes far beyond its pop culture and showbiz industry? Behind all the glitz and glamour, the country is now celebrated as one of the world’s renowned fashion hubs.

Thanks to the rising fame of the country’s entertainment business, several Korean designer brands have gone viral in 2024, captivating fashion enthusiasts worldwide with their unique styles and celebrity endorsements.

Today, we are going to discuss the top 5 of the best Korean designer brands, rising to fame and setting the trends in 2024!

Top 5 best and most popular Korean designer brands 2024

Top 5 Korean Best Designer Brands in 2024

1. Gentle Monster

Firstly, we have Gentle Monster as one of the best and most popular among top Korean designer brands in 2024.

Gentle Monster is a premium Korean eyewear brand famous for its innovative and artistic designs. Founded in 2011 by Hankook Kim, the brand quickly gained international recognition for its bold, avant-garde sunglasses and optical frames.

While other eyewear brands may stick to the old-school regular strategy, Gentle Monster keeps its brand updated not only with the latest releases, but also iconic projects. This brand also prides on its experimental approaches that extends to its concept-driven stores that resemble art installations.

Not only that, but Gentle Monster has also captivated global fashion enthusiasts with its collaboration with high-profile celebrities and fashion houses. This Korean designer brand also featured its product in “You Came from The Star” Korean drama with actress Jun Ji Hyun. An recently collaborated with famous Kpop stars, including BTS Jimin and BLACKPINK Jennie.

2. KYE

If you are a fan of fashion style with bold and edgy design, then KYE is one of the top 2024 best Korean designer brands you must definitely check out!

Founded by a brilliant Korean designer Kathleen Hanhee Kye in 2011, this brand masterfully blends streetwear with high fashion, creating exceptional vibrant collections.

Not only that, but this innovative brand has also gained international fame. After making waves at fashion events like New York and Seoul Fashion Week, international celebrities like Rihanna, Kylie Jenner, CL, and Kourtney Kardashian have found themselves attracted to this Korean designer brand.

After all, it has always been Kathleen Kye’s vision to focus on representing the modern generation with diverse, optimistic designs. Hence, KYE promises a stylish fashion approach that remain comfortable to wear.

Therefore, if you want to make a fashion statement while staying effortlessly chic, KYE is the perfect choice for you!


Another one of the top Korean most popular designer brands that went viral in 2024 for its sophisticated design is WE11DONE. It is a contemporary Korean fashion brand co-founded by Jessica Jung and Dami Kwon.

The main point of WE11DONE’s design is the impeccable blend of streetwear and high fashion, giving it a fresh, modern vibe. Not only that, but We11Done’s edgy designs, bold colors, and unique silhouettes resulted in the perfect viral-worthy trend among global fashion enthusiasts.

Most importantly. WE11DONE also features androgynous styles that have captured the attention of fashion influencers and celebrities alike.

4. Reike Nen

Meanwhile, on the footwear and bags category, we have Reike Nen as one of the top best Korean most popular designer brands in 2024.

Renowned for its minimalist approach, Reike Nen visualizes all the genius design from its designer Yoon Hongmi, since 2010. This brand has masterfully blended modern aesthetics with traditional craftsmanship, creating the most unique and timeless pieces.

Reike Nen’s collections feature clean lines, innovative shapes, and high-quality materials, perfect for those who love understated elegance.


Last but not least, we have one of the most popular Korean designer brands among Kpop community in 2024, MINJUKIM.

In recent years, MINJUKIM has skyrocketed to the top tier in global fashion industry in ways you cannot ever imagine! The brand has accomplished various recognitions, won numerous awards, and become the most favorite among Korean idols and celebrities.

MINJUKIM’s most iconic approach lies in its cute, fairytale-like designs that perfectly blends with modern aesthetic. If you love that classic and pretty feminine style that looks flawless in almost all events and occasions, then MINJUKIM is the go-to Korean designer brand for you!

If you’re looking to promote your products and connect with international buyers, please don’t hesitate to contact us.

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About Ji-Min

Ji-Min is a fashion writer and trendsetter who is constantly on the lookout for the latest fashion movements in Korea. He showcases the unique styles, emerging designers, and fashion events that shape the Korean fashion scene. Through his detailed analysis and style guides, he inspires readers to experiment, embrace individuality, and stay ahead of the fashion curve.

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