Beauty & Skincare

Amorepacific TONEWORK: Customized Makeup Brand with AI Technology

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On May 16th, renowned cosmetics company Amorepacific announced the launch of TONEWORK, a specialized makeup brand that offers personalized solutions. Leveraging artificial intelligence (AI), TONEWORK accurately analyzes individual skin tones and creates customized base products, including foundation and cushion. TONEWORK has developed an impressive range of 150 unique colors, thanks to extensive research on diverse skin tones from various global regions. Customers also have the option to select formulations based on their personal preferences, resulting in a wide selection of 600 base makeup product variations for individual skin tones.

TONEWORK by Amorepacific at CES

The innovative technology that powers TONEWORK received the prestigious Innovation Award for Robotics at CES 2023. CES is a global event that showcases the latest consumer electronics and IT advancements. This accolade underscores TONEWORK’s remarkable AI-driven beauty customization capabilities.


According to a representative of the brand, TONEWORK regards each individual’s unique color as an ‘Authentic Color,’ and their ongoing research aims to bring out the authentic beauty of each individual. The brand aspires to be a personalized, customized makeup brand that celebrates and enhances everyone’s unique beauty.

Utilizing an AI-based color diagnosis algorithm, this cutting-edge technology from TONEWORK accurately measures facial tones. It enables the robot to manufacture the product immediately based on the precise results. TONEWORK presents a diverse selection of 600 options, featuring 150 meticulously designed colors curated through extensive research on skin tones worldwide. Customers have the choice between two product formulations (glow or semi-matte) and two product types (foundation or cushion).

You can buy the amazing collection from TONEWORK from the brand’s official website, or a pop up store at L7 Hongdae by Lotte until July 19. Visitors will also be able to enjoy personalized customized makeup services at the store.

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About Jinju Jeon

Senior Writer @KoreaProductPost

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