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K-beauty Endorsements by Your Favorite K-drama Stars like Song He Kyo

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There are many K-beauty brands that have partnered with K-drama and K-pop stars for endorsement, including Jun Ji Hyun, K-pop band Red Velvet, TaeYeon from Girls’ Generation, and many more. Read on ahead to find out which of your favorite K-drama stars are endorsement ambassadors for which K-beauty brands!

Etude House

Over the years, many Korean celebrities have represented this brand, including actresses like Jun Ji Hyun (My Love From Another Star), Park Shin Hye (Doctors), Song Hye Kyo (Descendants of the Sun), and boy band SHINee. Their latest collaboration and endorsement came from the girl group Red Velvet.


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. [ETUDE HOUSE X RED VELVET] Glossy Lip Lacquer in Extra Shine Texture with Vivid Color NEW SHINE CHIC LIP LACQUER💋 . #레드벨벳 의 #샤크립송 과 함께 신나는 한가위🍁🌰 추석 연휴 스타트~!🏃‍♂️ 나처럼 해봐요~🎶🎵 샤크립 영상 속 댄스를 따라해봐! . 블링블링 빛나는 글로시 텍스처!🌠 비비드한 선명한 컬러감! #샤인시크립라커 를 지금 구매하면 미니 샘플 증정 혜택이 팡!팡!🎉🎉 . 망설이지 말고 에뛰드 매장으로 고고싱! 샤크립이 반겨줄거야~💘 . ❣NEW 샤인시크립라커 구매 시, 미니 샘플 1:1 증정 이벤트 진행중(9/20~10/31) ❣NEW 샤인시크립라커(12,000원/ 10컬러) ❣NEW 샤인시크립라커 미니 5종 세트 미니어처 5컬러+레드벨벳 포토카드(18,000원) . ✔웬디 립컬러 RD302 레인보우보스 ✔슬기 립컬러 RD301 로즈코코 ✔조이 립컬러 OR203 빈티지캐롯 . #REDVELVET #ETUDEMAKEUP #JOYMAKEUP #SEULGIMAKEUP #WENDYMAKEUP #에뛰드메이크업 #조이메이크업 #슬기메이크업 #웬디메이크업 #에뛰드하우스신상 #레드벨벳립라커 #레드벨벳메이크업 #ShineChicLipLacquer #Glossy #Lips #Makeup #kbeauty #etude #etudehouse #에뛰드 #에뛰드하우스 #エチュードハウス

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Etude House collaborated with Red Velvet and came up with an exciting range of lip products. The Matte Chic Lip Lacquer comes in all the red shades, and they are endorsed by the members of Red Velvet K-pop band. These products have great longevity on your lips, are creamy in texture, and are much more opaque than many others. The shades’ names are very interesting, like the Seulgo Burgundy, Irene Red, Wendy Brown, and Yeri Pink. Essentially, their shade names indicate their undertones. For all the fans of the drama series Tempted, Joy Grapefruit is the choice of shade for Joy.

Gelato Factory

This Seoul-based brand makes nail stickers that can be easily and quickly attached to your nails. Now, you don’t have to worry about the expensive costs of a manicure or the time it takes to get your nails done. These nail stickers from Gelato Factory will solve all your problems. They have collaborated with TaeYeon from Girls’ Generation. In their range, three manicure designs are personal favorites of TaeYeon, and the brand has named the set as “TaeYeon’s Pick”.


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💛우리 태연 콘서트에서 만나요💛 젤라또팩토리가 태연님 콘서트에 체험 및 이벤트 부스로 찾아갑니닷🥰 ⠀⠀⠀ 잠실 실내체육관으로 들어오는 입구에서 노랑노랑한 젤라또팩토리 부스를 찾아주세요🔎 💅🏻새로운 하또하또핏 체험도 할 수 있고 🎁리미티드 태연 굿즈를 증정하는 이벤트도 알차게 가득가득 준비되어 있답니다😊 ⠀⠀⠀ 그리고 콘서트 첫째날 공개될 세상에 없던 어마어마한 이벤트🎉 젤라또팩토리 부스에서 확인해주세요🎈 ⠀⠀⠀ ✔️날짜 : 3월 23일 토요일(14:00~18:00) 3월 24일 일요일(13:00~17:00) ✔️장소 : 잠실 실내 체육관 입구 (마지막 이미지을 참고해주세요! 사진출처 – 다음 로드뷰) ✔️NEW 하또하또핏 체험 가능💅🏻🥰✨ ✔️리미티드 특별 굿즈 증정 EVENT ⠀⠀⠀

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Innisfree has collaborated with many K-drama stars, K-pop idols, and Korean models. Some of the famous celebrity endorsements include actresses Song Hye Kyo (Descendants of the Sun), Moon Geun Young (Autumn in My Heart), and Lee Min Ho (Summer Love) and K-pop bands like Twice and Wanna One.


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#vividcottonink light as a cloud(。・・。) ⠀⠀⠀ 뭉게 뭉게 손끝에서 구름이 피어났어요 (。・・。)

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YoonaA, a member of Girls’ Generation (also known as SNSD), has endorsed the brand several times over the years. Her latest CF promotes Innisfree’s “Vivid Cotton Ink” collection of lip colors.


The latest Laneige CF is endorsed by Lee Sung Kyung (Cheese in the Trap, Doctors), model-actress from K-drama. Lee Sung Kyung grooves to the beat while flaunting her flawless skin perfected by Laneige’s Layering Cover Cushion & Concealing Base. She has endorsed other products in the range like Two Tone Tint Lip Bar and is the brand ambassador for Laneige.

Tony Moly

K-beauty brand Tony Moly has teamed up with K-pop group Monsta X again for endorsing its brand-new hydration cream. The boys promote Tony Moly’s “Chok Chok” green tea water cream. It is a water-based, intense, hydration cream. Previously, the boys also endorsed a lip tint, LipTone Get It Tint S. It is a gel-like formula that comes in six neutral and vivid shades. There are some dedicated Monsta X goods in the Tony Moly range.

These are some of the popular K-beauty brands with endorsement from K-drama and K-pop stars. The list is in no way extensive as it keeps changing and more and more Korean artists are becoming brand ambassadors for local K-beauty brands.

Check out other articles about Korean stars and their role in K-beauty and K-fashion industries from KoreaProductPost:

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KoreaProductPost is a platform to cover Korean products in the categories ranging from beauty and fashion to home décor and K-pop merchandise.

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