Beauty & Personal Care

5 New K-beauty brands of 2019 that are worth checking out

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The K-beauty industry has been taking over the world of the beauty market by storm! Many Korean brands such as Innisfree, Glow Recipe, and Dr. Jart+ have become household names. They are readily available in global retailers like Sephora and even Walmart. Along with these skincare and makeup giants, many more are coming up every day!

Some of the latest addition to the K-beauty industry that are worth checking out include a lifestyle-focused skincare brand Round A’Round, gender-neutral LAKA, and a newly launched NAMING..

Check out the five new labels in the K-beauty market here!

Round A’Round

Unlike most beauty brands, Round A’Round considers itself a ‘lifestyle brand.’ It creates soothing skincare products that are made from natural ingredients. Apart from skincare and beauty products, it also produces aesthetic home items like diffusers.


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_ 기분 좋은 향기처럼 오래오래 기억될 #크리스마스선물 🎁 소중한 사람과 특별한 순간을 보낼 수 있는 #향기선물 을 추천해 드려요. 1. #드라이플라워디퓨저 [백수국] 시들지 않는 향기로 공간을 은은하게 채워줄 BEST #향기템 겨울에 어울리는 따뜻한 머스크 플로럴 향 2. #라이프프래그런스 [스킨센트] 사랑하는 사람과의 따스한 기억을 연상시키는 파우더리 머스크향 #향수 3. #드라이플라워바디헤어미스트 [그린티/플라워샵] 필요한 곳 어디든, 가볍게 뿌리면 하루 종일 향기로운 #미스트 #일상속기분좋은휴식 #라운드어라운드

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The strength of the brand lies in its lip products. RAREKIND lipsticks are even loved by K-pop stars such as Mamamoo’s Hwasa. The lip product collection from RAREKIND includes matte and glossy lip finishes.


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. #레어카인드 #레디투크러쉬 평범한건 싫고 어려운 메이크업도 싫은 당신에게 필요한건? 바로 ✨레디 투 크러쉬✨ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ✔️레디 투 크러쉬 섀도우⭐ 차르르하게 빛나는 화이트 쥬얼 #01뉴룰즈 골드빛 베이스와 핑크펄이 더해진 #02럭키펀치 투명한 코랄빛 베이스에 그린, 핑크, 오렌지 펄 #03마이매치 핑크코랄 베이스에 골드펄과 홀로그램 글리터 #04스트레이트 오렌지코랄 베이스에 골드펄과 홀로그램 글리터 #05히트 ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ✔️레디 투 크러쉬 립 매트💄 존재감 넘치는 매트 레드 #01레드스파크 톤 구애 받지 않는 데일리템 #02로얄브릭 – 레디 투 크러쉬 제품은 온라인 w컨셉, 아리따움몰, AP몰에서 만나보실 수 있습니다 . #RAREKIND#ReadytoCRUSH#글리터섀도우#글리터립스틱 #원터치글리터 #매트립스틱 #홀리데이 #홀리데이메이크업 #연말메이크업 #파티메이크업 #레디투크러쉬섀도우 #레디투크러쉬립매트

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If you scroll through the NAMING. Instagram feed, you can see that it has a collection of conventional yet coveted shades for its blushes like purple and yellow. The brand has minimalist packaging. NAMING. is more popularly known for its matte lipsticks in a wide variety of hues ranging from bold red to muted pink.


It has been dubbed as the first gender-neutral beauty brand in Korea. All the products in LAKA are made for both men and women. It’s a fun and practical brand that breaks the long-standing belief that beauty products are different for men and women. The label is famous for its neutral and straightforward packaging. The lip and blush products are some of the most versatile shades that you can get your hands on.


The brand was launched this year, and it focusses on products that enhance consumers’ natural beauty. hince allows you to express your full potential by building upon the natural beauty with its dense and vibrant colors. To date, it has come up with three exciting collections – Unveil Your True Self, Shine Your True Light, and New Depth Inside You.

About Jinju Jeon

Senior Writer @KoreaProductPost

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