Beauty & Skincare

5 Eco-friendly Korean beauty brands that you should support on Earth Day

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Happy Earth Day!

earth day

Did you know that even your beauty products can harm the environment? Not many of us stop and think about whether the brands that we support and use are ethical and eco-friendly. The greatest thing about Korean beauty is that there is an extensive list of brands available in the market. And should you choose to opt for a skin care routine that won’t harm the environment, you have many options!

Choosing eco-friendly Korean beauty products benefits not only you but also the world. Even a slight change in the skin care routine will impact consumption. And it will then affect the overall waste production.

As we mentioned earlier, Korean beauty consists of a large variety of brands and products. These definitely include products and brands that are eco-friendly.

So, What is an Eco-Friendly Korean Beauty Brand?

Eco-friendly, or environmentally friendly, means that the manufacturing process of the products does not harm the environment. The company contributes to environmental preservation, generates less pollution, and disposes of waste smartly. It is essential to look at the product lifecycle – during manufacturing as well as during consumption.

In simple words, eco-friendly Korean beauty brands include the ones that use sustainable packaging and ingredients that are not harmful to the environment.

But, Why Are Ingredients Important?

Ingredients in some Korean beauty products include parabens, synthetic fragrances, and oxybenzone. They have been linked to having harmful effects on the environment. Parabens harm marine mammals, oxybenzone is dangerous for coral reefs, and synthetic fragrances can make wildlife ill.

An easy way to identify eco-friendly brands is to look for Korean beauty products that are vegan, cruelty-free, and ‘green.’

What About Packaging?

If the packaging is sustainable, then that means once you’ve consumed and used the product, the remaining waste can be recycled. There are Korean beauty products like sheet masks that are packaged sustainably. These masks are packaged like face wipes instead of being individually packed. Thereby, overall less wastage.

Just like sustainable sheet masks, there are eco-friendly Korean beauty brands that are packaged in recyclable materials.

Eco-Friendly Korean Beauty Brands


The brand was created primarily for cancer patients as they suffer from the most irritating side effects from treatments like skin dryness and barrier deterioration. Korean beauty brand ROVECTIN offers advanced formulas with safe ingredients. You will feel confident about using it, no matter your current skin condition.

The brand uses safe and healthy ingredients that help build up the skin’s natural barriers. It is free of any irritating and potentially harmful components. ROVECTIN’s products are free of parabens, formaldehyde, drying alcohols, dioxane, harsh chemicals, chemical dyes, synthetic fragrances, and animal-derived ingredients.

Products from ROVECTIN are packaged in biodegradable recycled paper that is printed in soy ink. So, the paper is recyclable, and soy ink makes the recycling process faster and minimal toxic emissions.


Korean beauty brand AROMATICA is committed to ensuring that its products have the least possible impact on the environment. It operates with the brand mission of “Save The Skin, Save The Planet.”

AROMATICA is a vegan and cruelty-free brand that creates efficacious formulas. The products are produced sustainably and are free of synthetic fragrances.

eco-friendly korean beauty products
#OFFTHEPLASTIC is AROMATICA’s sustainable and recyclable packaging campaign @

For packaging, the brand uses recycled glass and post-consumer recycled (PCR) plastic. AROMATICA continuously improves upon the packaging to make it more sustainable. To keep up with its eco-friendly approach, the brand even discontinued the use of pump applicators as they are made of polyethylene (PE), polypropylene (PP) plastic and metal springs. It has switched to using PP flip caps that are easier to recycle. The outer packaging is made from a Forest Stewardship Council (FSC) certified paper.


The Korean beauty brand innisfree has started several initiatives to make sure that the products and manufacturing practices are eco-friendly. The brand itself was created around the philosophy of naturalism.

Ingredients in the innisfree formulations come from Jeju Island. The company grows and harvests these ingredients sustainably. It operates with fair trade practices, working with locals to prevent overharvesting and preserve the community’s local surroundings.

It also runs Eco-Recycling Program that encourages people to drop off their empties at any innisfree store by rewarding them with points through our loyalty program. The returned materials can be used for a new packaging or upcycled into new objects, like store merchandising.


PURITO is a Korean beauty brand that is cruelty-free and vegan. The products are 100% EWG Green Level Certified. Just like a healthy root grows a healthy tree, health is the root of glowing skin.

Unlike many Korean beauty brands, PURITO has a long list of ingredients that are not included in product formulations. Most brands have a long, complicated list of ingredients that are part of its formulations. Most notably, PURITO products do not contain any oxybenzone, which is known to be harmful to coral reefs. It contains safe, honest, and natural-based ingredients that enhance your natural skin

Packaging of all PURITO’s products is eco-friendly. They are packaged in environmentally-friendly recycled paper, and it is a multi-purpose packaging. Instead of using a separate sheet of instructions, the packaging features detailed instructions on the inside. It features the brand’s signature PURITOON illustrations. The company also donates a portion of profits to the KFEM (Korean Federation For Environmental Movement).

eco-friendly korean beauty products
PURITO products are free of these ingredients

E Nature

The Korean beauty brand E Nature is based on minimalism and is a vegan and cruelty-free brand. It respects nature by using smart technology to formulate Korean beauty products with natural ingredients.

E Nature formulations do not use any synthetics or parabens. The products contain naturally natural ingredients that are skin safety tested with natural fragrances.

They manufacture products with eco-friendly packaging. They’ve gone the extra mile with printing their labels with organic soybean oil.

So what eco-friendly Korean beauty brands are you most interested in trying out?

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