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Beauty & Personal Care

Korean startup Reziena developing personal homecare beauty IoT devices

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Reziena is a Korean startup that develops personal homecare beauty IoT devices. The company offers professional service that provides customized skincare solutions and anti-aging beauty devices for home use. They are based on medical treatments as one would experience with a dermatologist. It also provides a mobile-based beauty therapist and personal care guide.

The company was founded in 2017 in Seoul. Since then it has been selected as K-Global 300 Startups, winner of Best New Products in Korea in 2018, and many more such accolades.

 

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Why is there a need for a company like Reziena?

They are providing solutions for the ever-aging society. It is a forever existing market that consumers are always looking to invest in. Every woman wants to maintain youthful-looking skin. They spend a lot on trying out experimental solutions, everyday functional cosmetics, and other popular skincare methods. Sometimes, even going to skincare clinics or beauty salons to get face treatments where they use medical equipment like RF and laser. All these are expensive and some are even ineffective!

How is Reziena different from others?

Reziena products and solutions are customizable and small-sized. This gives them the option of being used in consumer’s homes and not just by dermatologists and beauticians. Users can cut back on the time and cost spent by consumers by not needing to go to such clinics.

Young&Be IFU Skincare Device

It is a home care solution revealed by Reziena during CES2019. This is the world’s first palm-sized IFU Skincare Device. The device will keep your skin from aging. It will give you an amazing experience of waking up every morning with younger-looking skin.

This device works by utilizing a Dual Depth Caring technology specially designed by Reziena. It enhances the efficiency of wrinkle reduction without putting in the extra effort. It also uses the high-intensity focussed ultrasound (HIFU) technology to deliver ultrasound by using Younng&Be Pro. Rejuvenating Solution. A combination of the two results in energy being delivered to the dermal layer. This immediately gives a sense of skin tightening and allowing any micro-damages to get repaired naturally. Over time, the natural growth cycle of cells is promoted, and it helps in providing rejuvenating care to the skin.

You can keep track of skin conditions using the same device. The information is linked to a mobile app that also provides a customized guide to this skincare solution.

Smart Sheet Mask

Reziena has designed two Smart Sheet Masks based on Iontophoresis and LED technology. You can feel the difference with the level of dermatology technology incorporated in the masks. The Iontophoresis technology helps in the absorption of essential ingredients. The LED technology is specially designed to help build the skin’s elasticity.

By using Reziena’s Technology, you can measure your skin’s condition and enjoy a professional skincare solution based on your personal skin type. As soon as you put the mask on your face, the skincare program starts automatically. The Iontophoresis covers the whole face which enhances the absorption. For the special care zone under your eyes, there is an LED diffusion sheet. It helps in improving the skin elasticity of those particular regions.

There are five different skincare programs you can choose from based on your skin condition.

With all this, Reziena has also developed a cosmetics range that can be used with these devices to enhance their effectiveness.

Reziena plans to develop an AI platform based on users’ personal data so they can offer them higher quality and personalized beauty care services. And all this is available at the comfort of a consumer’s home.

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About Jinju Jeon

Senior Writer @KoreaProductPost

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