Beauty & Personal Care

Ingredient Spotlight: The Power of Oats

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Looking beyond their place in our breakfast bowls, oats offer remarkable benefits for your skin too! When incorporated into K-beauty skincare products like powders, gels, and creams, oats and oat extract offers nourishment, moisture, and relief for dry, irritated, and eczema-prone skin. Let’s explore this vitamin E and fiber-rich ingredient and learn how to include it in your skincare routine!

Oats for Skincare

So, where do oats come from? Oats, scientifically known as Avena sativa or common oats, belong to the grass family Poaceae and are among the most widely cultivated grains worldwide. Apart from being a popular food source, oats are also used in livestock feed and have various other applications.

As a staple breakfast food, oats are packed with protein, vitamins, and minerals. They are an excellent source of fiber, aiding digestion and weight loss. Additionally, incorporating oats into your diet has been shown to improve heart health by reducing blood cholesterol levels.

Skincare Benefits of Oats

Now, let’s talk about the benefits of oats in skincare. Oat is a well-known skincare ingredient that effectively addresses concerns like skin rashes, acne, eczema, and psoriasis. Thanks to their anti-inflammatory and probiotic properties, oat can reduce acne breakouts and blackheads while promoting the growth of beneficial microorganisms for healthier skin. It aids in skin cell regeneration, protecting against free radicals and sun damage. Oat is also rich in antioxidants, particularly Vitamin E, which strengthens the skin’s defense against environmental aggressors.

Oats contain five notable active compounds that benefit the skin.

  • Provide hydration, support the skin barrier, and balance the skin’s pH level.
  • Act as natural cleansers and exfoliators, purifying pores and controlling sebum production.
  • Improve collagen production, thereby reducing hyperpigmentation and maintaining skin moisture, preventing dryness.
  • Excellent soothing properties, calms irritated skin and relieves itchiness.
  • Gentle and anti-inflammatory. 

K-beauty products infused with Oats

Now that you’re aware of the benefits, you may be wondering where to find oat K-beauty skincare products. Colloidal oats and Avena sativa extract are two common variations derived from oats. Colloidal oats are obtained from mature whole oat seeds, while Avena sativa extract is derived from the leaves and stems of immature oat plants.

PURITO’s Oat-in Silky Toner

PURITO’s Oat-in skincare line is enriched with Avena sativa extract to moisturize and soothe the skin. The Oat-in Silky Toner, containing over 60% oat-based ingredients like oat kernel extract and oat seed water, calms irritated skin and improves rough skin texture. It also features beta-glucan for long-lasting hydration. This vegan toner is suitable for all skin types, including sensitive skin, and is free of parabens and artificial fragrances.

oats in k beauty products

PURITO Oat-In Calming Gel Cream

If you’re looking for a moisturizer, consider the PURITO Oat-In Calming Gel Cream. This refreshing and lightweight gel cream is formulated with 77% oat seed water, panthenol, and squalane, providing hydration and relief for itchy skin. It offers antioxidant effects and forms a protective film on the skin to seal in moisture.

PURITO Oat-in Intense Cream

The Oat-in Intense Cream is an excellent choice for those seeking a cream with even greater moisturizing power. With oat kernel oil, oat kernel flour, and oat kernel extract, this clinically tested formula softens the skin and maintains optimal moisture levels. It is specially formulated for dry and distressed skin.

oats in k beauty products

Incorporating oats into your skincare routine can bring numerous benefits, from nourishment and hydration to soothing irritated skin. Give your skin the goodness of oats and experience remarkable results for yourself!

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