Beauty & Skincare

5 New K-beauty brands of 2019 that are worth checking out

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The K-beauty industry has been taking over the world of the beauty market by storm! Many Korean brands such as Innisfree, Glow Recipe, and Dr. Jart+ have become household names. They are readily available in global retailers like Sephora and even Walmart. Along with these skincare and makeup giants, many more are coming up every day!

Some of the latest addition to the K-beauty industry that are worth checking out include a lifestyle-focused skincare brand Round Aโ€™Round, gender-neutral LAKA, and a newly launched NAMING..

Check out the five new labels in the K-beauty market here!

Round Aโ€™Round

Unlike most beauty brands, Round Aโ€™Round considers itself a โ€˜lifestyle brand.โ€™ It creates soothing skincare products that are made from natural ingredients. Apart from skincare and beauty products, it also produces aesthetic home items like diffusers.


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โ˜ƒ๏ธ๐Ÿต – ๊ฒจ์šธ์—๋„ ๋…น์ฐจ์ˆ˜๋กœ #ํ”ผ๋ถ€ํœด์‹ ๊ฑด์กฐํ•œ ๊ฒจ์šธ์ฒ ์—๋„ ๋ง‘๊ณ  ์ด‰์ด‰ํ•œ ํ”ผ๋ถ€ #๊ทธ๋ฆฐํ‹ฐ์Šคํ‚จ์ผ€์–ด ๊ฐ€ ์ฑ…์ž„์งˆ๊ฒŒ์š”! ๐Ÿ™ STEP 1. #๊ทธ๋ฆฐํ‹ฐ์‹œ์นด์ธํ…์Šค์„ธ๋Ÿผ ๋ฉ”๋งˆ๋ฅธ ํ”ผ๋ถ€๋ฅผ ์•ˆ์—์„œ๋ถ€ํ„ฐ ์ด‰์ด‰ํ•˜๊ฒŒ, #์•ฝ์‚ฐ์„ฑ ์†์ˆ˜๋ถ„ ์ง„์ • #๋น„๊ฑด์„ธ๋Ÿผ STEP 2. #๊ทธ๋ฆฐํ‹ฐ์•ฝ์‚ฐ์„ฑ์—์„ผ์Šค์›Œํ„ฐ ๋ง‘์€ ํ”ผ๋ถ€์˜ ์ฒซ๋‹จ๊ณ„, #์ˆ˜๋ถ„์ง„์ • ์›Œํ„ฐ STEP 3. #๊ทธ๋ฆฐํ‹ฐ์•ฝ์‚ฐ์„ฑ์—์„ผ์Šค๋กœ์…˜ ๋ฏผ๊ฐํ•œ ํ”ผ๋ถ€์˜ ์œ ์ˆ˜๋ถ„ ๋ฐธ๋Ÿฐ์Šค๋ฅผ ๋งž์ถฐ์ฃผ๋Š” ์ˆ˜๋ถ„์ง„์ • #๋กœ์…˜ STEP 4. #๊ทธ๋ฆฐํ‹ฐ์‹œ์นด๋ฐฐ๋ฆฌ์–ดํฌ๋ฆผ #ํ”ผ๋ถ€์žฅ๋ฒฝ ์„ ๊ฐ•ํ™”ํ•ด์ฃผ๋Š” #๋ณด์Šต ์žฅ๋ฒฝ ํฌ๋ฆผ

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_ ๊ธฐ๋ถ„ ์ข‹์€ ํ–ฅ๊ธฐ์ฒ˜๋Ÿผ ์˜ค๋ž˜์˜ค๋ž˜ ๊ธฐ์–ต๋  #ํฌ๋ฆฌ์Šค๋งˆ์Šค์„ ๋ฌผ ๐ŸŽ ์†Œ์ค‘ํ•œ ์‚ฌ๋žŒ๊ณผ ํŠน๋ณ„ํ•œ ์ˆœ๊ฐ„์„ ๋ณด๋‚ผ ์ˆ˜ ์žˆ๋Š” #ํ–ฅ๊ธฐ์„ ๋ฌผ ์„ ์ถ”์ฒœํ•ด ๋“œ๋ ค์š”. 1. #๋“œ๋ผ์ดํ”Œ๋ผ์›Œ๋””ํ“จ์ € [๋ฐฑ์ˆ˜๊ตญ] ์‹œ๋“ค์ง€ ์•Š๋Š” ํ–ฅ๊ธฐ๋กœ ๊ณต๊ฐ„์„ ์€์€ํ•˜๊ฒŒ ์ฑ„์›Œ์ค„ BEST #ํ–ฅ๊ธฐํ…œ ๊ฒจ์šธ์— ์–ด์šธ๋ฆฌ๋Š” ๋”ฐ๋œปํ•œ ๋จธ์Šคํฌ ํ”Œ๋กœ๋Ÿด ํ–ฅ 2. #๋ผ์ดํ”„ํ”„๋ž˜๊ทธ๋Ÿฐ์Šค [์Šคํ‚จ์„ผํŠธ] ์‚ฌ๋ž‘ํ•˜๋Š” ์‚ฌ๋žŒ๊ณผ์˜ ๋”ฐ์Šคํ•œ ๊ธฐ์–ต์„ ์—ฐ์ƒ์‹œํ‚ค๋Š” ํŒŒ์šฐ๋”๋ฆฌ ๋จธ์Šคํฌํ–ฅ #ํ–ฅ์ˆ˜ 3. #๋“œ๋ผ์ดํ”Œ๋ผ์›Œ๋ฐ”๋””ํ—ค์–ด๋ฏธ์ŠคํŠธ [๊ทธ๋ฆฐํ‹ฐ/ํ”Œ๋ผ์›Œ์ƒต] ํ•„์š”ํ•œ ๊ณณ ์–ด๋””๋“ , ๊ฐ€๋ณ๊ฒŒ ๋ฟŒ๋ฆฌ๋ฉด ํ•˜๋ฃจ ์ข…์ผ ํ–ฅ๊ธฐ๋กœ์šด #๋ฏธ์ŠคํŠธ #์ผ์ƒ์†๊ธฐ๋ถ„์ข‹์€ํœด์‹ #๋ผ์šด๋“œ์–ด๋ผ์šด๋“œ

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The strength of the brand lies in its lip products. RAREKIND lipsticks are even loved by K-pop stars such as Mamamooโ€™s Hwasa. The lip product collection from RAREKIND includes matte and glossy lip finishes.


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. #๋ ˆ์–ด์นด์ธ๋“œ #๋ ˆ๋””ํˆฌํฌ๋Ÿฌ์‰ฌ ํ‰๋ฒ”ํ•œ๊ฑด ์‹ซ๊ณ  ์–ด๋ ค์šด ๋ฉ”์ดํฌ์—…๋„ ์‹ซ์€ ๋‹น์‹ ์—๊ฒŒ ํ•„์š”ํ•œ๊ฑด? ๋ฐ”๋กœ โœจ๋ ˆ๋”” ํˆฌ ํฌ๋Ÿฌ์‰ฌโœจ โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ € โœ”๏ธ๋ ˆ๋”” ํˆฌ ํฌ๋Ÿฌ์‰ฌ ์„€๋„์šฐโญ ์ฐจ๋ฅด๋ฅดํ•˜๊ฒŒ ๋น›๋‚˜๋Š” ํ™”์ดํŠธ ์ฅฌ์–ผ #01๋‰ด๋ฃฐ์ฆˆ ๊ณจ๋“œ๋น› ๋ฒ ์ด์Šค์™€ ํ•‘ํฌํŽ„์ด ๋”ํ•ด์ง„ #02๋Ÿญํ‚คํŽ€์น˜ ํˆฌ๋ช…ํ•œ ์ฝ”๋ž„๋น› ๋ฒ ์ด์Šค์— ๊ทธ๋ฆฐ, ํ•‘ํฌ, ์˜ค๋ Œ์ง€ ํŽ„ #03๋งˆ์ด๋งค์น˜ ํ•‘ํฌ์ฝ”๋ž„ ๋ฒ ์ด์Šค์— ๊ณจ๋“œํŽ„๊ณผ ํ™€๋กœ๊ทธ๋žจ ๊ธ€๋ฆฌํ„ฐ #04์ŠคํŠธ๋ ˆ์ดํŠธ ์˜ค๋ Œ์ง€์ฝ”๋ž„ ๋ฒ ์ด์Šค์— ๊ณจ๋“œํŽ„๊ณผ ํ™€๋กœ๊ทธ๋žจ ๊ธ€๋ฆฌํ„ฐ #05ํžˆํŠธ โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ € โœ”๏ธ๋ ˆ๋”” ํˆฌ ํฌ๋Ÿฌ์‰ฌ ๋ฆฝ ๋งคํŠธ๐Ÿ’„ ์กด์žฌ๊ฐ ๋„˜์น˜๋Š” ๋งคํŠธ ๋ ˆ๋“œ #01๋ ˆ๋“œ์ŠคํŒŒํฌ ํ†ค ๊ตฌ์•  ๋ฐ›์ง€ ์•Š๋Š” ๋ฐ์ผ๋ฆฌํ…œ #02๋กœ์–„๋ธŒ๋ฆญ – ๋ ˆ๋”” ํˆฌ ํฌ๋Ÿฌ์‰ฌ ์ œํ’ˆ์€ ์˜จ๋ผ์ธ w์ปจ์…‰, ์•„๋ฆฌ๋”ฐ์›€๋ชฐ, AP๋ชฐ์—์„œ ๋งŒ๋‚˜๋ณด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค . #RAREKIND#ReadytoCRUSH#๊ธ€๋ฆฌํ„ฐ์„€๋„์šฐ#๊ธ€๋ฆฌํ„ฐ๋ฆฝ์Šคํ‹ฑ #์›ํ„ฐ์น˜๊ธ€๋ฆฌํ„ฐ #๋งคํŠธ๋ฆฝ์Šคํ‹ฑ #ํ™€๋ฆฌ๋ฐ์ด #ํ™€๋ฆฌ๋ฐ์ด๋ฉ”์ดํฌ์—… #์—ฐ๋ง๋ฉ”์ดํฌ์—… #ํŒŒํ‹ฐ๋ฉ”์ดํฌ์—… #๋ ˆ๋””ํˆฌํฌ๋Ÿฌ์‰ฌ์„€๋„์šฐ #๋ ˆ๋””ํˆฌํฌ๋Ÿฌ์‰ฌ๋ฆฝ๋งคํŠธ

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. #๋ ˆ์–ด์นด์ธ๋“œ #์˜ค๋ฒ„์Šค๋จธ์ง€๋ฆฝํ‹ดํŠธ ํ‰๋ฒ”ํ•œ ์ผ์ƒ ์†์—์„œ๋„ ๋น›๋‚˜๋Š” ๋ฆฝ ์—ฐ์ถœ๐Ÿ’‹ ์˜ค๋ฒ„์Šค๋จธ์ง€ ๋ฆฝ ํ‹ดํŠธ ํ•˜๋‚˜๋ฉด ๋ฌด๋“œ์™€ ์ƒ๊ธฐ ์ถฉ์ „!โœจ – โœ”๏ธ#Red_Bomb #๋ ˆ๋“œ๋ฐค โœ”๏ธ#Toast_Beige #ํ† ์ŠคํŠธ๋ฒ ์ด์ง€ โœ”๏ธ#Chili_Jilly #์น ๋ฆฌ์งˆ๋ฆฌ โœ”๏ธ#Rose_Awesome #๋กœ์ฆˆ์–ด์ธ – #RAREKIND#BERAREKIND#OVERSMUDGELIPTINT #๋„ˆ์˜๋งค๋ ฅ์„_๋ด‰์ธํ•ด์ œ#๋ฆฌ์–ผ๋ณผ๋“œ๋ฆฝ#ํ‹ดํŠธ๋ฒ ์ด์Šค

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If you scroll through the NAMING. Instagram feed, you can see that it has a collection of conventional yet coveted shades for its blushes like purple and yellow. The brand has minimalist packaging. NAMING. is more popularly known for its matte lipsticks in a wide variety of hues ranging from bold red to muted pink.


It has been dubbed as the first gender-neutral beauty brand in Korea. All the products in LAKA are made for both men and women. Itโ€™s a fun and practical brand that breaks the long-standing belief that beauty products are different for men and women. The label is famous for its neutral and straightforward packaging. The lip and blush products are some of the most versatile shades that you can get your hands on.


The brand was launched this year, and it focusses on products that enhance consumersโ€™ natural beauty. hince allows you to express your full potential by building upon the natural beauty with its dense and vibrant colors. To date, it has come up with three exciting collections โ€“ Unveil Your True Self, Shine Your True Light, and New Depth Inside You.

About Jinju Jeon

Senior Writer @KoreaProductPost

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