If you are an EXO fan, get ready to get your hands on some fashionable clothes designed by Baekhyun. He is a member of the K-pop sensation EXO. Baekhyun has launched his very own private label that makes streetwear fashionable clothing. His label is branded as Privé by BBH.
Baekhyun is a multi-talented singer and dancer who is a part of EXO. He has a humongous fan following that falls in millions. And this fan base is incredibly engaged in what the K-pop star posts. Whatever he does and posts something about it, it gets sold out! To tap his influence, a new label has appointed Baekhyun for his own brand.
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Thanapob Lee in a classic “MOTION” T-shirt. Available at www.privealliance.com Ctto: @/kika_PHU
Privé by BBH was launched on July 1 in 2018. The project began when Danyl Geneciran, fashion editor and stylist, joined Privé as brand director. He wanted a true collaborator and not someone who would be the face of the brand and blindly endorse. For that reason, he collaborated with Baekhyun from EXO and he became co-director of Privé.
First Collection
The initial release of the brand featured six classic pieces. This included classics like a photo-printed white T-shirt and an oversized graphic hoodie. It was followed by monthly capsules of another 6 to 10 pieces each. They included items like bomber jackets and long puffers. Over the months, the collection has shaped into what it is now.
Most of the clothes in Baekhyun’s line are designed with keeping his fans in mind. All the items are available in an affordable price range. The collection starts at $35 for the classic t-shirts.
Throwback to one of the first fitting with did with @B_hundred_Hyun for the first collection. The “BARCODE” hoodie which he incorporates his “Fearless” theme is a special one. Now on SALE upto 50% OFF, for less than 24 hours only! https://t.co/vNxgLddSyb pic.twitter.com/fhD8ECDtyl
— Privé Alliance (@prive_alliance) December 27, 2019
Latest Collection
The latest Fall/Winter ’19 Collection features a series of images that represent undetermined borders. Baekhyun went back to his mantra of “Be Original” which is reflected in this collection. the capsule collection showcases his own photographs, thought-provoking messages, and handwriting.
HOLIDAY COLLECTION NOW AVAILABLE! https://t.co/vNxgLdvtpJ pic.twitter.com/mFYUyjfgEK
— Privé Alliance (@prive_alliance) December 21, 2019
A special feature in Lined Magazine; Suho wearing an unreleased down jacket from Privé Alliance. Stay tuned for this item available soon!
Lined Magazine “Signature” issue out now! Available at https://t.co/gMzNiqGLr4 pic.twitter.com/bk58cdygk9
— Privé Alliance (@prive_alliance) November 30, 2019
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