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Korean Fashion Brands Made Famous by K-drama Stars from Crash Landing On You, Her Private Life, and Encounter – Which Ones Do You Like?

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Celebrities in K-drama hits like Crash Landing on You, and Her Private Life have spotlighted Korean fashion brands like Couronne, Avou Avou, Suecomma Bonnie, and many more.

K-drama stars and their stylists love to mix and match international labels with native brands while filming for these dramas. Korean fashion brands are grabbing attention both in Korea as well as overseas. It is because of the exposure to Korean fashion in K-drama hits from My Love From The Stars to Encounter.

Check out the five Korean fashion brands that you can find in your favorite K-drama hits.

Suecomma Bonnie

Song Hye-kyo is the Suecomma Bonnie campaign model, and she’s been seen wearing the gear from the brand on set at “Encounter.” She wore sporty canvas flats in the K-drama series “Descendants of the Sun.”

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@suecommabonnie @mokjungwook @raymondchae @halolee7 @with.hyunkyoung @b_joeun

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Avou Avou

The Korean fashion brand Avou Avou is best known for its sleek pantsuits and one-piece dresses. It is a beloved celebrities’ brand, including your favorite K-drama leading ladies like Song Hye-kyo and Lee Ji-eun. Song wore Avou Avou outfits in “Encounter,” where she played a hotelier who fell in love with a younger man after a romantic rendezvous in Cuba.

Lee Ji-eun, who is the owner of the eponymous hotel that caters only to ghosts in K-drama “Hotel Del Luna,” also wore Avou Avou.

“Parasite” fame actress, Cho Yeo-jeong, debuted on Oscar’s red carpet in an elegant floor-length tube dress from Avou Avou.

Jo Yeo Jung from “Woman of 9.9 Billion” wearing Avou Avou outfits in the K-drama.

Stretch Angels

The label is well known for its signature Panini bags. It’s a casual boxy camera bag that became a part of several hit K-dramas. You can see Stretch Angels bag in several scenes from “Romance is Bonus Book” starring heartthrob Lee Jong-suk and actress Lee Na-young.

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They look happy together ahhh good times

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Seulgi from the K-pop girl group RedVelvet wore a ‘hands-free bag’ at the #PlayStretchLife Stretch Angels campaign launch.

Korean singer Jung Yun-ho wears a bag made famous on Korean dramas.


Lady-like bags from this brand are a celebrity favorite. In “Search: WWW,” actress Im Soo-jung also accessorized Couronne’s versatile number with her power-suit style. Park Min Young wore a navy day bag with a faux pearl strap in “Her Private Life.”

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_ [Couronne_Life] TVN 수목드라마 <그녀의 사생활> 속 박민영’s Pick! _ 덕후가 이렇게 매력적일 수 있는건가요!? 사랑스러운 그녀💕 ‘덕미’ 역의 박민영 _ 블루 톤의 수트 셋업과 함께 쿠론의 #디노토트 와 #진주비드스트랩 을 매칭하여 설렘 가득한 오피스룩을 연출한 그녀🎈 _ 올 봄, 모던하면서도 세련 된 디노토트와 진주비드스트랩을 추천드려요! _ #TVN #그녀의사생활 #성덕미 #박민영 _ #Couronne #쿠론 #19SS #쿠론유니온 #CouronneUnion #샤인브라이트10 #Shinebright10 #박민영가방 #쿠론박민영가방 #DinoTote #Dino_Tote #PearlBeadStrap #드라마 #수목드라마 #Herprivatelife #parkminyoung #셀럽패션 #오피스룩

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Shin Min-a, Couronne’s latest campaign girl and famous for Netflix’s political drama “Chief of Staff,” is bringing even more attention to the brand.

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@couronne_official 👜💼👝👩🏻‍💼♥️

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Gentle Monster

The brand is quite popular among celebrities all over the world. Thanks to the celebrity boost, the brand founded by Hankook Kim has expanded outside South Korea and opened stores in other countries like Hong Kong and London.

Gianna Jun from the hit rom-com “My Love From The Star” donned a pair of Gentle Monster shades.

Gentle Monster Ma Mars 01 was recently featured in “Something in the Rain,” starring Son Ye-jin. She is the leading artist for the current cult favorite K-drama, “Crash Landing on You.”

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[Kdrama Fashion] Who: Son Ye-Jin What: GENTLE MONSTER MA MARS G1 ₩249,000 (USD 231) Where: Something In The Rain Episode 15 Photo credit to rightful owner. #sonyejin #손예진 #밥잘사주는예쁜누나 #드라마패션 #패션스타그램 #스타패션 #젠틀몬스터 #gentlemonster #kfashion #somethingintherain #kstyle #prettysisterwhobuysmefood #sonyejinstyle #yoonjinastyle #kdrama_fashion #kdramastyle #셀럽패션 #셀럽스타일 #연예인패션 #연예인착용 #연예인스타일 #손예진패션 #손예진스타일 #손예진선글라스 #패션정보 #드라마패션그램 #kdrama_fashion_somethingintherain #kdrama_fashion_prettysisterwhobuysmefood #kdrama_fashion_sonyejin

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Actor Gong Yoo was also spotted wearing Gentle Monster shade in the fantasy drama “Goblin.”

Check out other interesting reads from KoreaProductPost about Korean fashion:

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